SAB World of Beer – A Toast to Brewing Heritage
History African@africanhistory
1 month ago
Location: Johannesburg, South Africa
Step into the SAB World of Beer, a multi-sensory journey through the history, science, and culture of beer brewing in South Africa. Located in the heart of Johannesburg’s Newtown district, this award-winning museum was once one of the city’s most popular attractions, operated by South African Breweries (SAB). Though it officially closed in 2019, its legacy lives on as a celebrated piece of South Africa’s brewing history.
What Made It Special?
The SAB World of Beer was not just a museum—it was an experience. Visitors were taken on an immersive tour featuring:
Ancient Brewing Traditions – A look at the origins of beer, from ancient African brewing methods to medieval European techniques.
Interactive Exhibits – 3D displays, multimedia presentations, and a simulated beer hall experience brought the brewing process to life.
Brewery Science – An in-depth look at how ingredients like barley, hops, yeast, and water come together to create South Africa’s favorite beers.
Tasting Sessions – Visitors could sample a variety of SAB’s famous brews while enjoying panoramic views of Johannesburg from the museum’s rooftop.
The Cultural Significance
Beer has played an important role in South African society for centuries, from traditional African sorghum beer to modern-day lagers and ales. The SAB World of Beer celebrated this journey, highlighting how beer connects people, cultures, and communities.
Tourist Tips (When It Was Open)
The beer tastings were a must! If you visited, you got to try some of South Africa’s finest brews.
The gift shop had exclusive SAB merchandise, perfect for collectors and beer lovers.
If you're still interested in beer culture, check out local craft breweries in Johannesburg that continue the brewing tradition.
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Photo Credit: Expedia
