MohammedNasir Sayed
@mohammednasirsayed628977
1 year ago
My journey in Agricbusiness and tackling Marking Chanllenges in Vitual Assistant and Customer Support.
My journey in to agricultural began with a profound admiration for farmers . Despite facing skepticism from other who said farming is for the poor Individual and have limited financial prospects. I still remain devoted to my passion for agriculture.
I observed the in so many countries perhaps in many part of world the richest people are farmers this motivated me to envision is the future.
As at 2016 two weeks before the holy month of Ramadan i found myself in search for potential customers who are willing to buy Irish Potatoes which I made a list of house hold around my neighborhood which i will supply for.
My venture into selling Potatoes really opened my eyes to realize the potential of farming as a business. However, i encountered the ongoing issue of fluctuating market prices,and demand so i made it a seasonal venture. I was able to explore and gain more customer by adding Apples, Strawberry and Grapes to my product.
I thought, 'What if I focus on livestock, specifically Cow, goats, Chickens and birds.Goats have a stable market, and i can set the price, unlike crops which are perishable and subject to market fluctuations.
In the past, i used to supply crops such as Potatoes, Grapes, and Apples . However, have current focus has shifted towards the meticulous care and attention required for raising Animals, as the crop market has experienced a downturn.
Marketing challenges in agribusiness and potential ways to contribute to society through an agribusiness venture.
1. Marketing Challenges in Agribusiness:
- Limited market access: Agribusinesses often face difficulties in reaching wider markets due to remote locations or inadequate infrastructure.
- Seasonal and perishable products: Handling products with limited shelf life requires efficient supply chain management and marketing strategies.
- Price volatility: Agribusinesses are affected by fluctuating prices of agricultural commodities, which can impact profitability and market competitiveness.
Consumer preferences and demand: Understanding evolving consumer preferences and adapting marketing strategies accordingly can be challenging.
2. Specialty Area in Agribusiness:
To determine your specialty area, consider your expertise and interests within agribusiness. Some potential specialty areas include:
- Organic farming or sustainable agriculture: Focusing on producing and marketing organic or sustainably grown products.
- Agroprocessing and value addition: Processing and adding value to agricultural commodities before marketing them, such as converting fruits into jams or vegetables into frozen products.
- High-value crops or niche markets: Concentrating on cultivating and marketing specialty crops or targeting specific consumer segments with unique agricultural products.
- Agri-tech and innovation: Exploring technology-driven solutions to enhance productivity, reduce waste, or improve efficiency in the agricultural sector.
3. Contribution to Society with Your Business:
Agribusiness can contribute to society in several ways:
- Providing employment opportunities: Creating job opportunities, especially in rural areas, can help alleviate poverty and improve livelihoods.
- Food security and nutrition: Producing and supplying nutritious and safe food can contribute to improved food security and better health outcomes.
- Environmental sustainability: Implementing sustainable farming practices to minimize negative environmental impacts and conserve natural resources.
- Supporting local communities: Engaging with local communities through partnerships, buying from local farmers, or investing in social initiatives can help boost local economies.
Remember, the agribusiness sector is vast and diverse, and the specific contributions you make to society will depend on your chosen specialty, vision, and values as an entrepreneur.
Animal husbandry farming became primary focus due to its potential for profitability and relatively low entry barriers.